Thursday, June 02, 2005

What This Means For You...

from SearchEngineLowdown.com

eBay Buys Shopping.com for $620 million

eBay has announced it plans to buy comparison shopping engine, Shopping.com, for $620 million in cash.

'We really like the essence of Shopping.com,' said Bill Cobb, president of eBay North America, who told MarketWatch that eBay approached Shopping.com a few weeks ago. 'Shopping.com focuses on bringing buyers and sellers together.'

Both companies hope that the deal will allow for exposure to a wider audience of buyers and sellers.

(This is the "What this means for you" part...)

'The eBay/Shop combo can be great for buyers,' said Scot Wingo, of ChannelAdvisor, which helps sellers liquidate merchandise across eBay, Amazon.com and search engines. 'If the integration is well thought out and seamless, buyers will be able to find in-season products and end-of-life products in one marketplace.'

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