Monday, August 01, 2005

Coca-Cola Product To Burn Calories As You Drink It...Enviga!

I'll believe it when I no longer see it (my flabbiness, that is).

According to AdWeek.com ...

Coca-Cola is planning to launch Enviga, a soda that is said to burn 50 to 100 calories just by drinking a 12-oz. serving, next year, per one executive.

Enviga, a green tea-based, caffeinated, carbonated drink, is in clinical testing and is said to speed up the user's metabolism. The beverage will target active lifestyle consumers. A Coke rep said, "Some [of our projects] may find their way to market and some may not." Studies have shown that drinking green tea may promote weight loss by stimulating the body to burn calories.

Product launch is current set for sometime in 2006.

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