Thursday, September 15, 2005

Why is gas priced to nine-tenths of a cent?

Theories abound, but none are definitive. The Mail Tribune newspaper in Medford, Oregon, quotes Craig Randolph, an oil company's V.P. of retail operations. He says the nine-tenths of a cent is just a marketing gimmick that likely begun during the 1970 "gas wars." Over the years, it became the standard.

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