Tuesday, October 31, 2006

What Do We Know about Favorite Trick-or-Treat Candy?

Thanks to Al's Morning Meeting for this great bit of Halloween information. I took his words, so any references to "Me" or "My" should be attributed to Al...

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The National Confectioners Association maintains two Web sites: Candy USA, a consumer site, and eCandy.com, which is aimed at businesses and the media. The first site backs up MY contentions:

Bite-sized chocolate candies are the [m]ost popular type of candy to be included in Halloween activities (76 percent), followed by bite-sized non-chocolate candies (30 percent).

Twenty-six percent of households will include full-size candy (chocolate and non-chocolate) in their Halloween activities.

Kids tell us that their favorite treats to receive when trick-or-treating are candy and gum.

Eighty-four percent of kids said candy and gum are their favorites.

Chocolate preferred by 50 percent

Non-chocolate candy, 24 percent

Gum, 10 percent

Kids' least favorite items to get in their trick-or-treat bags were fruit and salty snacks like chips and pretzels.

Fruit, 1 percent

Salty snacks, 1 percent

Toys, 2 percent

Baked goods such as cookies/granola bars, 2 percent

Other, 2 percent

Don't know, 5 percent

Don't trick-or-treat, 3 percent

Ninety percent of parents admit to sneaking goodies from their kids' Halloween trick-or-treat bags.

Parents' favorite treats to sneak from their kids' trick-or-treat bags are snack-size chocolate bars (70 percent sneak these), candy-coated chocolate pieces (40 percent), caramels (37 percent) and gum (26 percent).

Parents' least favorite goodie to take from their kids' trick-or-treat bags is licorice (18 percent).


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